Master Program in Business Administration - Digital Marketing for Working Professionals

Master Program in Business Administration - Digital Marketing for Working Professionals

Khatu Shyam Institute of Management & Technology (KSIMT®) offers the Master Program in Business Administration (Digital Marketing) for experienced working professionals who want to strengthen their knowledge of digital strategy, online marketing, branding, search marketing, social media, analytics and digital business while continuing their existing employment.

The program combines core management concepts with specialised Digital Marketing subjects to help professionals understand how modern organisations plan, manage, measure and improve their digital presence and customer engagement.

Designed for Experienced Working Professionals
Minimum 3 Years of Relevant Work Experience
Program Duration: 2 Years | 16 Theoretical Subjects
Digital E-Books | Flexible Learning | No Regular Classroom Attendance

KSIMT® is ISO Certified and operates under the guidelines set by the Government of Delhi and Government of India.

Work + Study = Success

Program Highlights

• 2-Year Master Program in Business Administration
• Specialisation in Digital Marketing
• Designed for experienced working professionals
• Minimum 3 years of relevant work experience
• 16 theoretical subjects
• Digital e-books
• Flexible learning alongside employment
• Distance, Online, Correspondence and Work-Integrated learning support
• No regular daily classroom attendance
• Examination and assignment support
• Online Examination Result / Verification
• Academic and documentation support

Distance, Online & Work-Integrated Digital Marketing Learning for Working Professionals

Professionals increasingly work with websites, social media, digital advertising, online customers, e-commerce, search engines and data-driven marketing.

But professionals managing full-time employment, business responsibilities, targets, projects or family commitments may find regular daily classroom study difficult.

For many working professionals, the problem is not willingness to learn Digital Marketing. The real challenge is finding a structured learning option that fits around an established job and existing responsibilities.

KSIMT® provides flexible Distance, Online, Correspondence and Work-Integrated learning support through digital e-books and theoretical academic study.

Continue working while developing structured knowledge of Digital Marketing and Business Administration.

Who Is This Digital Marketing Program Designed For?

The program is designed for experienced working professionals who want to strengthen their knowledge of digital marketing, business strategy and online customer engagement.

It may be suitable for professionals involved in:

• Digital Marketing
• Marketing Management
• Sales & Business Development
• Social Media Management
• SEO & Search Marketing
• Content Marketing
• Brand Management
• E-Commerce
• Online Business
• Customer Relationship Management
• Advertising
• Business Operations
• Entrepreneurship
• Marketing Analytics

Marketing executives, business professionals, entrepreneurs, sales professionals, digital teams and managers may explore the program according to their educational qualification, work experience and professional requirements.

Develop stronger Digital Marketing and management knowledge around the professional experience you have already built.

Eligibility for Master Program in Business Administration (Digital Marketing)

Applicants should have an applicable Bachelor-level qualification together with minimum 3 years of relevant professional experience.

The program is primarily intended for working professionals.

Academic Entry

Educational Qualification: Bachelor-level qualification or applicable equivalent in any relevant discipline
Relevant Work Experience: Minimum 3 Years
Program Duration: 2 Years
Total Subjects: 16

Admission is considered on the basis of educational qualification, professional experience and applicable documents.

The candidates academic background, professional experience and intended learning requirement are reviewed before admission.

The current live page also lists a Bachelors-level qualification and a 2-year regular-entry duration. KSIMT®

What Will You Study?

The Master Program in Business Administration (Digital Marketing) develops theoretical understanding across management, marketing strategy, digital channels, customer behaviour, analytics and online business.

Key Study Areas:

Management Principles • Managerial Economics • Organisational Behaviour • Marketing Management • Business Communication • Digital Marketing Strategy • Search Engine Optimisation • Search Engine Marketing • Content Marketing • Social Media Marketing • E-Commerce • Email Marketing • Marketing Analytics • Online Consumer Behaviour • Digital Branding • Research & Digital Strategy

These areas help working professionals understand how businesses plan, execute and evaluate modern digital marketing activities.

Master Program in Business Administration (Digital Marketing) Syllabus

First Year

1. Principles of Management
2. Managerial Economics
3. Organisational Behaviour
4. Marketing Management
5. Business Communication & Professional Management
6. Financial & Business Decision-Making
7. Consumer Behaviour & Brand Management
8. Digital Business Fundamentals

Second Year

1. Digital Marketing Strategy
2. Search Engine Optimisation & Search Marketing
3. Social Media Marketing & Community Management
4. Content Marketing & Digital Branding
5. E-Commerce & Online Business Models
6. Email, Mobile & Customer Relationship Marketing
7. Digital Marketing Analytics & Performance Measurement
8. Research Methodology & Integrated Digital Strategy

The program includes 16 theoretical subjects across two academic years, matching your fixed rule for a 2-year KSIMT program. The current live page also uses a 16-subject, two-year structure. KSIMT®

Major Digital Marketing Learning Areas

Digital Marketing Strategy

Develop understanding of how organisations plan digital objectives, audiences, channels, campaigns and performance goals.

Search Engine Optimisation & Search Marketing

Study theoretical concepts related to organic search visibility, keyword intent, search campaigns and search-engine based customer acquisition.

Social Media Marketing

Understand social-platform strategy, audience engagement, community management, content planning and campaign concepts.

Content Marketing & Digital Branding

Study how businesses use content, messaging, digital identity and brand communication to build visibility and customer engagement.

E-Commerce & Online Business

Develop understanding of online business models, digital customer journeys, e-commerce operations and online conversion concepts.

CRM, Email & Mobile Marketing

Study customer communication, relationship management, retention, email campaigns and mobile marketing concepts.

Digital Marketing Analytics

Understand marketing metrics, campaign performance, traffic analysis, customer behaviour and data-based decision-making.

Integrated Digital Strategy

Develop broader understanding of how search, social media, content, e-commerce, branding and analytics work together within a business strategy.

Theoretical Learning Through Digital E-Books

The Master Program in Business Administration (Digital Marketing) follows a theoretical learning model designed around the requirements of experienced working professionals.

Applicable study material is provided through digital e-books, allowing students to manage study around office schedules, business responsibilities and professional commitments.

The learning structure includes:

• Subject-wise theoretical learning
• Digital e-books
• Flexible self-study
• Management and Digital Marketing concepts
• Applicable assignments
• Applicable examinations
• Academic guidance

No regular daily classroom attendance is required.

Continue your existing job while developing structured Digital Marketing and management knowledge.

Continue Working While Studying

Working professionals may already be managing business targets, office responsibilities, clients, projects, regular income and family commitments.

Leaving employment only to attend regular daily classes may not be practical.

The need is to continue professional learning without unnecessarily putting existing work, income and responsibilities on hold.

KSIMT® allows eligible working professionals to manage theoretical learning alongside their existing professional commitments.

Continue Working. Continue Learning. Build on the Experience You Already Have.

Digital Marketing Program for India & Gulf Working Professionals

Eligible working professionals across India and international locations can explore the program remotely.

The program may be relevant for professionals working in the UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain and other international locations, particularly those involved in marketing, sales, digital business, e-commerce, advertising, business development and management.

Eligible overseas professionals can access applicable digital learning material and student support remotely while continuing their existing employment.

Master Program Fee

Total Master Program in Business Administration Fee: INR 60,000/-

The applicable program fee includes:

• Admission Fee
• Digital E-Books
• Examination Fee
• Student ID
• Applicable Taxes

The current live page lists the total course fee as INR 60,000/-. KSIMT®

Payment Options

One-Time Payment | 3-Month EMI | 6-Month EMI

Flexible payment options help working professionals plan education expenses alongside regular income and other financial responsibilities.

Payments should be made only through authorised KSIMT® payment channels.

Admission Journey

Enquiry - Eligibility Review - Document Review - Admission Confirmation - Student Login - Digital ID Card - Digital E-Books - Academic Information - Examination - Examination Result - Verification - Academic Documents

The admission process gives working professionals a clear academic journey from initial profile review through applicable program completion and documentation.

Examination & Assignment Process

The Master Program in Business Administration (Digital Marketing) follows a theoretical examination and assignment-based academic assessment process.

Students receive applicable information regarding:

• Examination schedule
• Theory-based question papers
• Assignment requirements
• Subject-wise instructions
• Submission procedures
• Applicable deadlines

Applicable examination answers or assignments are submitted according to the instructions communicated by KSIMT®.

After evaluation, the Examination Result is processed according to the applicable examination cycle.

Student Support & Academic Services

KSIMT® provides applicable academic and administrative support throughout different stages of the student journey.

Services may include:

• Admission Guidance
• Eligibility Review
• Documentation Support
• Digital E-Books
• Student Login
• Digital Student ID Card
• Examination Guidance
• Examination Result
• Online Result / Verification
• Transcript
• Verification Letter
• Migration
• Consolidated Marksheet
• Medium of Instruction
• Character Certificate
• Provisional Documentation
• Applicable Apostille & Embassy Attestation Support

KSIMT® support extends from admission and study material to examination, result verification and applicable academic documentation.

Why Working Professionals Explore KSIMT®

Experienced professionals need a learning model that fits realistically around employment, business responsibilities, available time and financial commitments.

KSIMT® focuses on these practical requirements through:

• Programs structured for working professionals
• Work-experience based profile review
• Distance, Online, Correspondence and Work-Integrated learning support
• Digital e-books
• Flexible theoretical learning
• No regular daily classroom attendance
• Ability to continue existing employment
• Examination and assignment support
• Online Examination Result / Verification
• Academic documentation services
• Flexible payment options
• India and international accessibility

You have already invested years in building professional experience. KSIMT® provides eligible working professionals with a structured way to strengthen Digital Marketing and management knowledge without unnecessarily putting their existing career on hold.

KSIMT® is ISO Certified and operates under the guidelines set by the Government of Delhi and Government of India.

Frequently Asked Questions

Who can apply for the Master Program in Business Administration (Digital Marketing)?

Candidates should have an applicable Bachelor-level qualification together with minimum 3 years of relevant professional experience.

What is the program duration?

The program has a 2-year academic structure with 16 theoretical subjects.

Is this program designed for working professionals?

Yes. The program is structured primarily for experienced working professionals who need flexible theoretical learning alongside employment.

Is this a Distance, Online or Work-Integrated Digital Marketing Program?

KSIMT® provides flexible Distance, Online, Correspondence and Work-Integrated theoretical learning support for eligible working professionals.

Can I continue my job while studying?

Yes. The learning structure allows eligible professionals to manage theoretical study alongside existing employment.

Does the syllabus include SEO and Search Marketing?

Yes. The curriculum includes Search Engine Optimisation & Search Marketing as a specialised Digital Marketing subject.

Does the program cover Social Media and Content Marketing?

Yes. Social Media Marketing, Content Marketing and Digital Branding are included within the 16-subject curriculum.

Does the program include Digital Marketing Analytics?

Yes. Digital Marketing Analytics & Performance Measurement is included to develop understanding of marketing metrics and campaign performance.

Is regular classroom attendance required?

No regular daily classroom attendance is required under the applicable theoretical learning model.

How is study material provided?

Applicable theoretical study material is provided through digital e-books.

What is the total program fee?

The total Master Program in Business Administration Fee is INR 60,000/-. KSIMT®

Are flexible payment options available?

Yes. One-Time Payment, 3-Month EMI and 6-Month EMI options are available according to applicable admission terms.

Can Gulf-based working professionals apply?

Yes. Eligible working professionals in UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain and other international locations may enquire remotely.

Can Examination Results be verified online?

Yes. KSIMT® provides an applicable Online Examination Result / Verification facility.

Master Program in Business Administration (Digital Marketing) – Work + Study = Success

Digital business and marketing continue to evolve rapidly. The KSIMT® Master Program in Business Administration (Digital Marketing) gives eligible experienced working professionals a flexible theoretical learning pathway to strengthen management and Digital Marketing knowledge while continuing their existing careers.

2 Years | 16 Theoretical Subjects | Digital E-Books | Flexible Learning

KSIMT® | Work + Study = Success

Course Offered By: KSIMT under autonomous mode through distance education