Master Program in Business Administration - Marketing Management for Working Professionals

Master Program in Business Administration - Marketing Management for Working Professionals

Khatu Shyam Institute of Management & Technology (KSIMT®) offers the Master Program in Business Administration (Marketing Management) for working professionals who want to strengthen their knowledge of marketing strategy, branding, consumer behaviour, digital marketing, sales and business growth while continuing their existing employment.

The program develops structured theoretical understanding of modern marketing management, customer behaviour, brand development, market research, digital channels, sales management, advertising and international marketing.

Designed for Working Professionals
Bachelors Degree in Any Discipline or Applicable Equivalent Qualification
Minimum 2 Years of Work Experience
Program Duration: 2 Years
100% Theoretical Learning | Digital E-Books | No Regular Classroom Attendance

KSIMT® is ISO Certified and operates under the guidelines set by the Government of Delhi and Government of India.

Work + Study = Success

Program Highlights

• Designed for working professionals
• Minimum 2 years of work experience
• 2-year academic structure
• 16 theoretical subjects
• Marketing Management specialisation
• 100% theoretical learning model
• Digital e-books
• Flexible learning alongside employment
• No regular daily classroom attendance
• Examination and assignment support
• Online Examination Result / Verification
• Academic and documentation support

Distance, Online & Work-Integrated Marketing Management for Working Professionals

Working professionals often search for distance MBA, online MBA, correspondence MBA, distance learning management and work-integrated management programs because regular daily college may not fit around full-time jobs, sales targets, business responsibilities, travel, family commitments or professional schedules.

For someone already building a career in sales, marketing, branding, customer management or business operations, leaving employment only to return to regular daily classes may not be practical.

The real challenge is often not the willingness to study—it is finding a management learning structure that fits around an established career and existing responsibilities.

KSIMT® provides flexible theoretical learning through digital e-books and remote academic support, helping eligible working professionals continue their management education while remaining employed.

Who Is This Marketing Management Program Designed For?

The program is suitable for working professionals, managers, executives, entrepreneurs and business professionals who want to strengthen their theoretical understanding of marketing and customer-focused business management.

It may be relevant for professionals involved in:

• Sales
• Marketing
• Digital Marketing
• Brand Management
• Advertising
• Business Development
• Customer Relationship Management
• Product Marketing
• Retail Marketing
• Market Research
• Distribution
• Entrepreneurship
• Business Operations
• Client Management

Marketing executives, sales professionals, business-development personnel, entrepreneurs, team leaders and other experienced professionals may explore the program according to their qualification and applicable eligibility requirements.

Build stronger marketing and management knowledge around the professional experience you have already developed through your work.

Eligibility for Master Program in Business Administration (Marketing Management)

Applicants should have a Bachelors Degree in any discipline or applicable equivalent qualification along with minimum 2 years of work experience.

The program is designed for working professionals.

Academic Entry

Educational Qualification: Bachelors Degree in Engineering, Architecture, Management, Science or any other applicable discipline / equivalent qualification
Work Experience: Minimum 2 Years
Program Duration: 2 Years

Admission is considered on the basis of previous qualification, work experience and applicable documents. Khatu Shyam Institute

Government employees should obtain the applicable departmental NOC before admission where required.

What Will You Study?

The Master Program in Business Administration (Marketing Management) combines core business-management knowledge with specialised theoretical learning in marketing.

Key Study Areas:

Principles of Management • Managerial Economics • Organisational Behaviour • Financial Accounting • Business Communication • Marketing Management • Consumer Behaviour • Business Law • Strategic Marketing • Digital Marketing • Services Marketing • Brand Management • International Marketing • Sales & Distribution Management • Advertising & Promotion • Marketing Research

These study areas help working professionals understand how organisations develop markets, understand customers, build brands, manage sales, communicate value and compete in changing business environments.

Master Program in Business Administration (Marketing Management) Syllabus

First Year

1. Principles of Management
2. Managerial Economics
3. Organisational Behaviour
4. Financial Accounting
5. Business Communication
6. Marketing Management
7. Consumer Behaviour
8. Business Law

Second Year

1. Strategic Marketing
2. Digital Marketing
3. Services Marketing
4. Brand Management
5. International Marketing
6. Sales and Distribution Management
7. Advertising & Promotion Management
8. Research Methodology in Marketing

The program includes 16 theoretical subjects across two academic years. Khatu Shyam Institute

Major Marketing Management Learning Areas

Strategic Marketing

Develop theoretical understanding of market positioning, competitive strategy, customer value and long-term marketing planning.

Consumer Behaviour

Study how customers evaluate products, brands and services and how buying behaviour influences marketing decisions.

Digital Marketing

Understand digital channels, online customer engagement, digital communication and the role of technology in modern marketing.

Brand Management

Develop knowledge of brand positioning, brand identity, customer perception and long-term brand development.

Sales & Distribution Management

Study sales planning, sales-force management, distribution channels and concepts related to moving products and services to customers.

Advertising & Promotion Management

Understand advertising strategy, promotional communication, campaign planning and integrated marketing communication.

International Marketing

Develop theoretical understanding of marketing across international markets, customer environments and business contexts.

Marketing Research

Study research methodology, market information, customer insights and systematic approaches to understanding business and marketing problems.

100% Theoretical Learning Through Digital E-Books

The Master Program in Business Administration (Marketing Management) follows a 100% theoretical learning model structured for working professionals.

Applicable study material is provided through digital e-books, allowing students to manage theoretical learning around employment, business schedules, sales responsibilities, travel and other professional commitments.

The learning structure includes theoretical study, flexible self-study, applicable assignments, examinations and academic guidance.

No regular daily classroom attendance is required under the theoretical learning model.

Continue your existing employment while developing structured Marketing Management knowledge.

Continue Working While Studying

Working professionals may already be managing employment, monthly income, sales targets, client responsibilities, business travel, family commitments and career growth.

Leaving an existing job only to attend regular daily classes may mean interrupting income, professional continuity and practical business experience.

The need is to continue learning without unnecessarily putting an established career, income and existing responsibilities on hold.

KSIMT® helps eligible working professionals manage structured theoretical management learning alongside continued employment.

Continue Working. Continue Learning. Build on the Experience You Already Have.

Marketing Management for Working Professionals in India & Gulf Countries

Eligible professionals working across India and international locations can explore the program remotely.

The program may be relevant for working professionals in the UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain and other international locations, particularly those working in marketing, sales, business development, customer management, retail, service industries and business operations.

Eligible overseas professionals can access applicable learning material and student support remotely while continuing their existing employment.

Master Program Fee

Total Master Program Fee: INR 60,000/-

The applicable program fee includes:

• Admission Fee
• Digital E-Books
• Examination Fee
• Student ID
• Applicable Taxes

Payment Options

One-Time Payment | 3-Month EMI | 6-Month EMI

Flexible payment options help working professionals plan education expenses alongside regular income and other financial responsibilities.

Payments should be made only through authorised KSIMT® payment channels. Khatu Shyam Institute

Admission Journey

Enquiry - Eligibility Review - Document Review - Admission Confirmation - Student Login - Digital ID Card - Digital E-Books - Academic Information - Examination - Examination Result - Verification - Academic Documents

The admission process gives working professionals a clear journey from initial eligibility review through applicable program completion and academic documentation.

Examination & Assignment Process

The Master Program in Business Administration (Marketing Management) follows a theoretical examination and assignment-based academic assessment process.

Students receive applicable information regarding:

• Examination schedules
• Theory-based question papers
• Assignment requirements
• Subject-wise instructions
• Submission procedures
• Applicable deadlines

Applicable examination answers or assignments are submitted according to the instructions communicated by KSIMT®.

After evaluation, the Examination Result is processed according to the applicable examination cycle.

Student Support & Academic Services

KSIMT® provides applicable academic and administrative support throughout different stages of the student journey.

Services may include:

• Admission Guidance
• Eligibility Review
• Documentation Support
• Digital E-Books
• Student Login
• Digital Student ID Card
• Examination Guidance
• Examination Result
• Online Result / Verification
• Transcript
• Verification Letter
• Migration
• Consolidated Marksheet
• Medium of Instruction
• Character Certificate
• Provisional Documentation
• Applicable Apostille & Embassy Attestation Support

KSIMT® support extends from admission and study material to examination, result verification and applicable academic documentation.

Why Working Professionals Explore KSIMT®

Working professionals need a learning model that can realistically fit around employment, business responsibilities, available time and financial commitments.

KSIMT® focuses on these practical requirements through:

• Programs structured for working professionals
• Flexible Distance, Online, Correspondence and Work-Integrated learning support
• 100% theoretical learning
• Digital e-books
• No regular daily classroom attendance
• Ability to continue existing employment
• Marketing Management specialisation
• Examination and assignment support
• Online Examination Result / Verification
• Academic documentation services
• Flexible payment options
• India and international accessibility

You have already invested time in building professional and business experience. KSIMT® provides eligible working professionals with a structured way to strengthen their marketing and management knowledge without unnecessarily putting their existing career on hold.

KSIMT® is ISO Certified and operates under the guidelines set by the Government of Delhi and Government of India.

Frequently Asked Questions

Who can apply for the Master Program in Business Administration (Marketing Management)?

Applicants should have an applicable Bachelors Degree or equivalent qualification along with minimum 2 years of work experience.

What is the program duration?

The program has a 2-year theoretical academic structure.

Can I continue working while studying?

Yes. The program is structured to help working professionals manage theoretical learning alongside their existing employment and professional responsibilities.

Is this a Distance, Online or Work-Integrated Marketing Management Program?

KSIMT® provides flexible Distance, Online, Correspondence and Work-Integrated theoretical learning support designed for working professionals.

Does the program include Digital Marketing?

Yes. Digital Marketing is included as a specialised second-year subject.

Does the program cover Brand Management?

Yes. The syllabus includes Brand Management, Consumer Behaviour, Strategic Marketing and Advertising & Promotion Management.

Does the program include Sales Management?

Yes. Sales and Distribution Management is included in the curriculum.

How many subjects are included?

The program includes 16 theoretical subjects across two academic years.

Is regular daily classroom attendance required?

No. The program follows a 100% theoretical learning model and does not require regular daily classroom attendance.

How is study material provided?

Applicable theoretical study material is provided through digital e-books.

What is the total program fee?

The total Master Program Fee is INR 60,000/-, including applicable admission fee, digital e-books, examination fee, Student ID and taxes according to program terms.

Are EMI options available?

Yes. Applicable One-Time Payment, 3-Month EMI and 6-Month EMI options are available according to admission terms.

Can Gulf-based working professionals apply?

Yes. Eligible working professionals in UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain and other international locations may enquire remotely.

Can Examination Results be verified online?

Yes. KSIMT® provides an applicable Online Examination Result / Verification facility for student records.

Marketing Management – Work + Study = Success

Professional experience in marketing, sales, business development and customer management takes years to build. The KSIMT® Master Program in Business Administration (Marketing Management) provides eligible working professionals with a flexible theoretical learning pathway to strengthen their management knowledge while continuing their existing careers.

Marketing Management | 100% Theoretical Learning | Digital E-Books | Flexible Study

KSIMT® | Work + Study = Success

Course Offered By: KSIMT under autonomous mode through distance education