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Master Program in Business Administration – Media & Entertainment Management for Working Professionals
Khatu Shyam Institute of Management & Technology (KSIMT®) offers the Master Program in Business Administration – Media & Entertainment Management for working professionals who want to strengthen their theoretical understanding of management, media business, entertainment operations, branding, digital platforms and content strategy while continuing their existing employment.
The program combines core management subjects with specialised learning in media business, entertainment management, digital media, content distribution, public relations, branding and media strategy.
Designed for Working Professionals
Program Duration: 2 Years
16 Theoretical Subjects
Distance | Online | Correspondence | Work-Integrated Learning Support
Digital E-Books | No Regular Classroom Attendance
KSIMT® is ISO Certified and operates under the guidelines set by the Government of Delhi and Government of India.
Work + Study = Success
- Designed for working professionals
- 2-year theoretical academic structure
- 16 management and media-specialisation subjects
- Digital e-books
- Flexible learning alongside employment
- Distance, Online, Correspondence and Work-Integrated learning support
- No regular daily classroom attendance
- Examination and assignment support
- Online Examination Result / Verification
- Academic and documentation support
Professionals working in media, entertainment, advertising, digital content, television, broadcasting, marketing and related industries may want to continue their management education without leaving employment.
Regular daily college may be difficult to manage alongside full-time work, production schedules, campaigns, content deadlines, shoots, events, client responsibilities or family commitments.
For many working professionals, the challenge is not the willingness to study. The real difficulty is finding a management learning structure that fits around an established career and existing responsibilities.
KSIMT® provides flexible Distance, Online, Correspondence and Work-Integrated theoretical learning support through digital e-books and applicable academic support.
The program is suitable for working professionals involved in media, entertainment, communication, marketing, advertising, digital platforms and related business environments.
It may be relevant for professionals working in:
- Media Operations
- Television & Broadcasting
- Digital Media
- Film & Entertainment
- Content Management
- Advertising
- Public Relations
- Brand Management
- Digital Marketing
- Media Sales
- Production Coordination
- OTT & Digital Platforms
- Events & Entertainment
- Corporate Communication
Media professionals, marketing professionals, content personnel, advertising executives, production coordinators, creative professionals, business owners and other working professionals may explore the program according to applicable admission eligibility.
Strengthen management knowledge around the media and entertainment experience you have already developed through professional work.
Applicants should have an applicable Bachelor-level qualification or equivalent educational background.
Relevant professional experience in media, entertainment, marketing, communication, business or related fields can provide useful context for the programs working-professional learning model.
Educational Qualification: Bachelor-level qualification or applicable equivalent in a recognised field of study
Program Duration: 2 Years
Academic Structure: 16 Theoretical Subjects
Admission is considered on the basis of previous qualification, professional profile and applicable documents. KSIMT®
The program develops theoretical understanding across both general business management and the specialised requirements of media and entertainment organisations.
Key Study Areas:
Management Principles • Managerial Economics • Organisational Behaviour • Financial Management • Business Communication • Human Resource Management • Marketing Management • Business Strategy • Media Business Management • Entertainment Industry Operations • Media Branding • Public Relations • Content Strategy • Digital Media • Media Law & Ethics • Media Research
These areas help working professionals understand how media and entertainment organisations are managed, marketed, positioned and operated in an increasingly digital environment.
- Principles of Management
- Managerial Economics
- Organisational Behaviour
- Financial Management
- Business Communication
- Human Resource Management
- Marketing Management
- Business Strategy
- Media & Entertainment Business Management
- Media Marketing & Brand Management
- Public Relations & Corporate Communication
- Content Strategy, Programming & Distribution
- Digital Media & OTT Platform Management
- Media Law, Ethics & Intellectual Property
- Entertainment Operations & Revenue Management
- Research Methodology in Media Management
The program includes 16 theoretical subjects across two academic years.
Develop theoretical understanding of business models, management structures, revenue streams and operational decision-making within media and entertainment organisations.
Study branding, audience positioning, promotional strategy and marketing concepts relevant to media properties, entertainment brands and digital platforms.
Understand content planning, programming, distribution models, audience considerations and multi-platform content delivery.
Build theoretical understanding of digital media platforms, OTT ecosystems, digital audiences and evolving entertainment-business models.
Study communication strategy, reputation management, stakeholder communication and PR concepts relevant to media-oriented organisations.
Develop awareness of legal, ethical and intellectual-property considerations associated with media, communication and entertainment businesses.
Understand business operations, commercial planning, monetisation concepts and revenue considerations across entertainment environments.
Study research methods and analytical approaches that support management and strategic decisions in media organisations.
The Master Program in Media & Entertainment Management follows a theoretical learning model designed around the requirements of working professionals.
Applicable study material is provided through digital e-books, allowing students to manage theoretical learning around work schedules, campaigns, projects and professional responsibilities.
The learning structure includes theoretical study, flexible self-study, applicable examinations, assignments and academic guidance.
No regular daily classroom attendance is required under the flexible theoretical learning model.
Continue your existing employment while developing management knowledge according to your available time.
Media and entertainment professionals may already be managing project deadlines, campaigns, productions, clients, content schedules, regular income and family responsibilities.
Leaving employment only to attend regular daily classes may not be a practical option.
Regular classroom study may also involve:
- Fixed daily schedules
- Income interruption
- Travel
- Relocation
- Time away from active projects
- Difficulty managing production or campaign deadlines
- Disruption of professional continuity
The need is to continue learning without unnecessarily putting an established career and existing responsibilities on hold.
KSIMT® helps eligible working professionals manage structured management learning alongside continued employment.
Continue Working. Continue Learning. Build on the Experience You Already Have.
Eligible working professionals across India and international locations can explore the program remotely.
The program may be relevant for professionals working in the UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain and other international locations, particularly those involved in media, digital marketing, advertising, communications, events, entertainment and content-related roles.
Eligible overseas professionals can access applicable learning material and student support remotely while continuing their existing employment.
Total Program Fee: INR 60,000/-
The applicable program fee includes:
- Admission Fee
- Digital E-Books
- Examination Fee
- Student ID
- Applicable Taxes
The current live page also lists the total course fee as INR 60,000/-. KSIMT®
One-Time Payment | 3-Month EMI | 6-Month EMI
Flexible payment options help working professionals plan education expenses alongside regular income and other financial responsibilities.
Payments should be made only through authorised KSIMT® payment channels.
Enquiry - Eligibility Review - Document Review - Admission Confirmation - Student Login - Digital ID Card - Digital E-Books - Academic Information - Examination - Examination Result - Verification - Academic Documents
The admission process gives working professionals a clear journey from initial profile review through applicable program completion and academic documentation.
The Master Program in Media & Entertainment Management follows an applicable theoretical examination and assignment-based academic assessment process.
Students receive information regarding:
- Examination schedules
- Theory-based question papers
- Assignment requirements
- Subject-wise instructions
- Submission procedures
- Applicable deadlines
Applicable examination answers or assignments are submitted according to the instructions communicated by KSIMT®.
After evaluation, the Examination Result is processed according to the applicable examination cycle.
KSIMT® provides applicable academic and administrative support throughout different stages of the student journey.
Services may include:
- Admission Guidance
- Eligibility Review
- Documentation Support
- Digital E-Books
- Student Login
- Digital Student ID Card
- Examination Guidance
- Examination Result
- Online Result / Verification
- Transcript
- Verification Letter
- Migration
- Consolidated Marksheet
- Medium of Instruction
- Character Certificate
- Provisional Documentation
- Applicable Apostille & Embassy Attestation Support
KSIMT® support extends from admission and study material to examination, result verification and applicable academic documentation.
Working professionals need an education model that can realistically fit around employment, projects, professional commitments, available time and financial responsibilities.
KSIMT® focuses on these practical requirements through:
- Programs structured around working professionals
- Distance, Online, Correspondence and Work-Integrated learning support
- Flexible theoretical learning
- Digital e-books
- No regular daily classroom attendance
- Ability to continue existing employment
- Management specialisations
- Examination and assignment support
- Online Examination Result / Verification
- Academic documentation services
- Flexible payment options
- India and international accessibility
You have already invested time in building professional experience. KSIMT® provides working professionals with a structured way to strengthen management knowledge without unnecessarily putting their existing career on hold.
KSIMT® is ISO Certified and operates under the guidelines set by the Government of Delhi and Government of India.
Applicants should have an applicable Bachelor-level qualification or equivalent educational background.
The program has a 2-year theoretical academic structure.
The program includes 16 theoretical subjects, with eight subjects in each academic year.
KSIMT® provides flexible Distance, Online, Correspondence and Work-Integrated theoretical learning support suitable for working professionals.
Yes. The program is structured to help working professionals manage theoretical learning alongside their existing employment and professional responsibilities.
Yes. The curriculum includes Digital Media & OTT Platform Management along with content strategy and distribution.
Yes. Media Marketing & Brand Management and Public Relations & Corporate Communication are included in the program.
Applicable theoretical study material is provided through digital e-books.
The total Master Program Fee is INR 60,000/-. KSIMT®
One-Time Payment | 3-Month EMI | 6-Month EMI
Yes. Eligible working professionals in UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain and other international locations may enquire remotely.
Yes. KSIMT® provides an applicable Online Examination Result / Verification facility.
Professional experience in media, entertainment, communication and digital business takes time to build. The KSIMT® Master Program provides working professionals with a flexible theoretical learning pathway to strengthen management knowledge while continuing their existing careers.
2-Year Program | 16 Theoretical Subjects | Digital E-Books | Flexible Learning
KSIMT® | Work + Study = Success
Course Offered By: KSIMT under autonomous mode through distance education
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Admission Guidance for Working Professionals With 3+ Years of Relevant Work Experience
